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A study conducted by Outsell Inc., a market researcher in Burlingame, and reported in the San Francisco Chronicle, reveals a huge fraud charging customers for erroneous clicks. Here’s an alarming summary of the finding as published in the original article:
Clicks believed by advertisers to be fraudulent: 14.6 percent
Money paid by advertisers for bogus clicks: $800 million (2005)
Advertisers who said they were victims of click fraud: 75 percent
Advertisers who said they reduced click-based advertising or plan to: 37 percent
Revenue lost by Google, Yahoo and other Web sites, as a result: $500 million
Advertisers who request refunds because of fraud: 7 percent
Average refund: $9,507
Source: Outsell Inc.
This article appeared on page C – 1 of the San Francisco Chronicle. Click Here to read original article.