Pragmatic Technologies for Life and Business Success®
You don’t create a blog or a web site or participate in social networking or whatever and hope your clients will come – especially your CEOs or CFOs. Most consultants are making this mistake over and over and are still waiting for the phone to ring! You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your Internet strategy.
Let me also suggest (and I am ok if you all hate me for this) that quite a few of consultants’ web sites out there are quite weak (to put it very mildly), with minimal or zero perceived value. Many want to become world-class consultants, yet their web sites and intellectual property make them look like amateurs.
Blogs are only one component of your overall Internet strategy and Internet marketing gravity. Here is one example of how you may leverage your blog to target CEOs and CFOs (I am inserting in the quote here):
“Dear Bob, (Name of your fictitious CEO or CFO – you pick the real one)
I have assembled a brand new and exciting collection of special reports, podcasts and videos to help CEOs and CFOs. This collection is my creation and innovation of a repository of powerful and unique ideas to help my clients with issues they are bringing to my attention. Issues such as: [list areas of your clients’ challenges and where you can help them raise the bar]
I am updating this repository area quite often and I am also planning on bringing some fascinating thought leaders as guest contributors. Names such as: [List some great names you are planning on bringing as guest contributors] This area is becoming “the place” for CEOs and CFOs to hang out, get the answers they are looking for and participate in a like-minded community.
To preview this new place, simply click on this link www.ChadGrowthIdeas.com (you probably should use your own name)
I am also attaching my latest special report: “Top 10 mistakes successful CEOs avoid making”
And please checkout next Thursday my upcoming video: “Thriving in tough economic times.”
I will be in touch with you shortly to share some new exciting ideas.
I realize this takes courage, creativity, investment and hard work. But heck the good news is that there are only a few successful thought leaders out there. The rest simply follow or not.
So what do you think? Please post your comment below.
© Chad Barr 2009. All rights reserved.