Pragmatic Technologies for Life and Business Success®
I was recently asked to provide my insights about the following questions, focusing on hiring a strategic web partner to grow your business:
1. What should a consultant or small firm consider when hiring a strategic web partner for their consulting website project?
When evaluating the hiring of a web company, there are several key criteria to review:
I should also acknowledge that “it takes two to tango.” What I mean by this is that achieving great success is never a one-sided contribution. Both the client and their web partner have unique responsibilities in contributing to the client’s success. Having these documented and implemented with the proper accountabilities are crucial for the ultimate success of the project.
2. How do you determine if that partner has the expertise to assist a consultant or small firm in their website or digital marketing project?
I would suggest you evaluate the following three areas:
3. Why shouldn’t you just select the cheapest option available?
There is that old cliché: “Cheap is not good and good is not cheap” as well as “you get what you pay for!” Just as you probably would not select the cheapest attorney to represent you in court or the cheapest doctor to perform a major surgery, this same logic applies to your web company.
The key factor to evaluate is what is the profound value you will achieve and what is the anticipated return on investment!
Selecting the right partner can help transform your business success.
Use this checklist before choosing your next strategic web partner.
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