Pragmatic Technologies for Life and Business Success®
Here is a question I’ve recently received from one of my colleagues from the UK: “In order to provide value to a prospect, first you have to identify one. How do you do that Chad? Do you identify companies who you would like to work with, or do you use marketing to attract prospects?”
When I first started my career, 25 years ago, I used to engage in the following marketing activities to attract my prospective clients:
Over the years, as the success of my business grew and with it: my global brand, number of clients, credibility and thought leadership, I’ve found the following to be my most successful marketing activities:
So the answer is that although I do identify the profiles of the clients I want to work with, I then engage in marketing activities that get these prospects to contact me or get referred to me.
© Chad Barr 2012. All rights reserved