Raising the Barr Weekly Memo: Issue 544 Stale Content: Are You Driving Your Clients Away? Raising the Barr Weekly Memo: Issue 544

When was the last time you posted fresh content on your website? Too often, I come across websites that allow their content to grow outdated and stale. This projects an image of stagnation, a lack of innovation, and, most detrimentally, a perceived indifference towards their clients. Let’s explore why owners and corporations allow their content to become stale. Nonexistent Strategy: Many businesses struggle without a concrete content strategy, unsure of when, where, why, and how to focus their efforts. Competing...

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Raising the Barr Weekly Memo: Issue 543 Unleashing Creativity – Conquering the Everest of Writer’s Block Raising the Barr Weekly Memo: Issue 543

Have you ever found yourself staring at a blank page, grappling with what idea to pen, or struggling to place the first word? Have you ever started to craft your next masterpiece only to slam on the brakes? If these scenarios ring true, you’ve met with writer’s block, or as Steve Pressfield names it, “the resistance”. In Pressfield’s words, the resistance can be a formidable adversary: “Should you think resistance isn’t real, it will bury you. Adolf Hitler aspired to...

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Raising the Barr Weekly Memo: Issue 542 The Future of Digital Marketing: Predictions and Expectations Raising the Barr Weekly Memo: Issue 542

John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” With this in mind, it’s clear that the landscape of digital marketing is continuously and rapidly evolving, transforming and impacting our lives and businesses across various aspects. Today, let’s delve into four of these crucial aspects: Personalization: This has become a focal point in digital marketing. Companies like Amazon, Netflix, and Facebook constantly...

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Raising the Barr Weekly Memo: Issue 541 AI Magic Unleashed – Practical chatGPT Examples From the Trenches Raising the Barr Weekly Memo: Issue 541

Everyone, myself included, is discussing chatGPT and its remarkable impact on our lives and businesses. I would like to share with you how I’ve utilized chatGPT over the past several months, starting with these 5 examples: Improving my weekly newsletters: I provide chatGPT with the crux of what I intend to write. I then solicit additional insights, examples, and quotes from renowned leaders. Once satisfied with the information received, I draft my newsletter, incorporating my unique examples, insights, stories, and...

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Raising the Barr Weekly Memo: Issue 540 Invest in Yourself or Fade Away Raising the Barr Weekly Memo: Issue 540

In today’s rapidly changing business landscape, investing in ourselves is not just a choice; it’s a necessity. Our ability to continuously improve and provide added value directly impacts our success and our clients’ outcomes. Here are nine compelling reasons why we must prioritize self-investment: Gain a Competitive Advantage: Investing in ourselves sets us apart from others by enhancing our knowledge and capabilities. Foster Professional Growth: Continuous self-investment expands our horizons, stimulates lifelong learning, and challenges us to become better individuals...

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Raising the Barr Weekly Memo: Issue 539 Content Marketing – Your Invisible Weapon Raising the Barr Weekly Memo: Issue 539

Frequently, I’m asked, “How can content marketing expand my business?” To answer, let’s view content marketing as a strategic approach of publishing and sharing captivating, valuable content to attract and expand your client base. Success hinges on crafting content that sparks dialogue, generates trust, and strengthens your brand’s appeal. Consider content marketing analogous to gardening – your published content is the seeds you sow. Some content, like seeds, will flourish and attract clients, while some may not. But with consistent...

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Raising the Barr Weekly Memo: Issue 538 From Stuck to Unstoppable- Strategies to Overcome Life’s Ruts Raising the Barr Weekly Memo: Issue 538

Most of us, at one point or another, have felt trapped in life’s quicksand, feeling stuck, as if making no progress. Lingering too long can strain our mental and physical health, dull our productivity, blind us to important opportunities, and fracture our connections with family, friends, and clients. However, successfully freeing ourselves from this rut can initiate a domino effect of positive changes, sparking personal and professional growth, invigorating creativity, opening the door to vibrant new opportunities, invigorating energy, and...

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Raising the Barr Weekly Memo: Issue 537 The Future of Success – 7 Powerful Examples of AI Impact Raising the Barr Weekly Memo: Issue 537

As a devoted advocate of ChatGPT, I leverage its capabilities daily to significantly enhance my skills, productivity and impact. I consider it a game-changer in both personal and professional spheres. Recently, I hosted a live virtual event titled “Unlock the Power of ChatGPT: Transform Your Life and Business,” which garnered an enthusiastic response from attendees. During the event, I shared numerous examples of how ChatGPT can benefit you. In this article, I will highlight 7 examples that I hope will...

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Raising the Barr Weekly Memo: Issue 536 Revolutionize Your Life and Business with ChatGPT Raising the Barr Weekly Memo: Issue 536

Although invented by human intelligence, I see nothing artificial in artificial intelligence (AI). As the power and importance of AI and ChatGPT-4 continues to improve and grow exponentially, its transformative impact on our life and business cannot be underestimated. It helps businesses streamline their processes, improve customer experiences, and reveal hidden insights. Additionally, it can be leveraged for personal growth, enhanced learning, improved time management and overall, the quality of our lives. The potential this technology already conveys to impact...

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Raising the Barr Weekly Memo: Issue 535 SEO’s Dirty Little Secret: Why Creating SEO-Friendly Content is a Game-Changer Raising the Barr Weekly Memo: Issue 535

Do you realize that the content you publish on your website has a direct role and influence in your SEO (Search Engine Optimization) strategy?  Of course, your content is critical in attracting and engaging with your audience, but it is the major factor in impacting search engine results. Let me share several ideas on how to create and publish SEO-friendly content: Relevancy: Your content must be applicable and excellent in order to position you as an expert and as an...

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