Pragmatic Technologies for Life and Business Success®
I watched the movie, The Social Dilemma, for the second time the other day. It raises serious concerns as to how the social media companies have developed the technology and platforms that have taken control of our lives, our privacy, our society and possibly the future of our democracy. Here are the key takeaways I’d like to share with you and as always, I welcome your thoughts and feedback:
The business model for these companies has changed from selling products to selling users. In other words, since it is advertisers who are actually the paying customers, our online navigation history, data usage and browsing habits are sold to these advertisers and in turn we then become the product allowing the advertisers to effectively target us while reaping mind boggling profits for the social media companies.
These platforms are competing for our attention and our screen time engagements. The longer we spend online and the more connections we make with others, the more they learn about us and gain control of what we are able to see on the screen while they see their revenues and profits dramatically expand.
Each and every action we take online is being monitored and saved. They can track how long you view images or videos, which ones you prefer, assess your moods, with whom you are connecting and even identify your personality type. The more you engage with others and the more you invite others, the more these companies grow their networks, their knowledge of us, and the more fine-tuning they can do to their algorithms in order to target us and to increase our addictions and therefore their profits.
Of course, there are some very positive sides to these networks. More than ever before:
But there are also the very serious and alarming consequences to these technologies:
Although these are extremely serious concepts for all of us to deal with, my intent is not to scare you or paint a picture of doom and gloom but to help increase our awareness and need for action. We have the responsibility and capability to change, make this a better world and impact our future and destiny.
To what are you addicted? Do you check your phone or emails before getting out of bed? Are you reading your emails and checking social media in the bathroom, or before or during breakfast? How about the rest of the day? Do these technologies act as your digital pacifier? If so, what are you willing to change?
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