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Who Are You? Bring Out the Human Side on Your Site Raising the Barr Weekly Memo: Issue 174

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This week’s reflection point: Many organizations have sterile websites that don’t really show who they are. When there’s no human interface on your site, customers can’t see the unique personality of your team. People don’t like to interact with machines; they want to interact with humans. A woman once came up to me after I gave a speech at a conference. She had seen me …

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Beware: You Might Be Getting Bad Advice Raising the Barr Weekly Memo: Issue 173

This week’s reflection point: Have you ever taken advice from someone—only to realize later that it actually hurt your success, instead of helped you? If so, you’re not alone. Bad advice is everywhere. And it’s crucial that you avoid taking it. Not long ago, I overheard a speaker give the following advice to his audience: Forget about marketing, and just publish. This was a popular …

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Creating Amazing Content Raising the Barr Weekly Memo: Issue 172

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This week’s reflection point: One of my favorite exercises that I conduct with my clients or during my speaking presentations is the creation of amazing content. I ask them the following: What is one of the key challenges your clients are facing? What are three powerful insights you could share with them to overcome this challenge? What is then the action they could take to …

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Growing Your List Raising the Barr Weekly Memo: Issue 171

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This week’s reflection point: One of the biggest potential impacts on your business growth is the continued expansion and leverage of your list. The list is the file containing the information about your clients, prospective clients, colleagues, partners and anyone interested in your company. Here are some insights and examples of various ways to grow your list: Publishing: Create content and offerings in a variety …

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How Contextually Colorful Is Your Content? Raising the Barr Weekly Memo: Issue 170

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This week’s reflection point: Ever wonder what are the attributes of great content and how to effectively position such on your site and blog? I suggest that your content should be: Practical Provocative Insightful Interesting Entertaining Humorous Inspiring Counterintuitive Offered in various media formats Easy to share Succinct Irresistible to consume and go viral Enticing to take action Although these attributes are important for the …

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Where Are You Going? Raising the Barr Weekly Memo: Issue 169

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This week’s reflection point: To successfully market your business you need to review the positioning of your business. This hot topic is one that I am often asked to talk about. To help you assess the positioning of your company I prepared these key questions for you to review and answer: What is the purpose of your business and why does it exist? If you …

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Do You Have a Glossy Brochure? Raising the Barr Weekly Memo: Issue 168

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This week’s reflection point: Years ago, after submitting a proposal to one of our prospective clients, he notified me that they had elected to go with one of our competitors. I followed up several months later and discovered that they had a dreadful experience, that opened the door for us to engage in conversations again. He did eventually become a client of ours and in …

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Start Mind-Mapping Your Business Success Raising the Barr Weekly Memo: Issue 167

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This week’s reflection point: Today’s newsletter comes to you from Los Angeles, where I’m presenting at Alan Weiss’s Million Dollar Consulting® Convention. Surrounded by thought leaders, I’ve spent the morning exchanging ideas with my fellow presenters. I just had breakfast with my good friend Bruce Turkel, a branding expert, who shared with me an incredibly intriguing concept: Crafting and presenting your keynote presentation by leveraging …

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What’s Your Content Schedule? Raising the Barr Weekly Memo: Issue 166

This week’s reflection point: Several months ago we started working on an exciting project with one of our clients, Rich Houcek, President of Soar with Eagles. Shortly after we began our collaboration on the content and products creation, Rick said to me, “I want to raise the bar and start creating a new product each month!” Although I have many clients creating large amounts of …

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The Business Silent Killer Raising the Barr Weekly Memo: Issue 165

mar2-2016

This Week’s reflection point: Last year, prior to the launch of our new The Chad Barr Group web presence, a colleague shared with me that although he loves the work our company does for our clients, he would not do business with me based on the look of my current web presence. I realized that by immersing ourselves into servicing our clients I had neglected …

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