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Are You Caught in the Web? Raising the Barr Weekly Memo: Issue 177

Dont-Get-Caught-In-The-Web

This week’s reflection point: We all know that the Internet is the world’s best tool—right at our fingertips—to transform our lives and improve our businesses. But the web is also the world’s biggest distraction, and one of the worst enemies of productivity. Do you leverage the web to its full potential? Or are you one of the scores of people “caught” in the web, mostly …

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Who Are You? Bring Out the Human Side on Your Site Raising the Barr Weekly Memo: Issue 174

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This week’s reflection point: Many organizations have sterile websites that don’t really show who they are. When there’s no human interface on your site, customers can’t see the unique personality of your team. People don’t like to interact with machines; they want to interact with humans. A woman once came up to me after I gave a speech at a conference. She had seen me …

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Beware: You Might Be Getting Bad Advice Raising the Barr Weekly Memo: Issue 173

This week’s reflection point: Have you ever taken advice from someone—only to realize later that it actually hurt your success, instead of helped you? If so, you’re not alone. Bad advice is everywhere. And it’s crucial that you avoid taking it. Not long ago, I overheard a speaker give the following advice to his audience: Forget about marketing, and just publish. This was a popular …

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Creating Amazing Content Raising the Barr Weekly Memo: Issue 172

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This week’s reflection point: One of my favorite exercises that I conduct with my clients or during my speaking presentations is the creation of amazing content. I ask them the following: What is one of the key challenges your clients are facing? What are three powerful insights you could share with them to overcome this challenge? What is then the action they could take to …

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Growing Your List Raising the Barr Weekly Memo: Issue 171

Growing_Your_List

This week’s reflection point: One of the biggest potential impacts on your business growth is the continued expansion and leverage of your list. The list is the file containing the information about your clients, prospective clients, colleagues, partners and anyone interested in your company. Here are some insights and examples of various ways to grow your list: Publishing: Create content and offerings in a variety …

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How Contextually Colorful Is Your Content? Raising the Barr Weekly Memo: Issue 170

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This week’s reflection point: Ever wonder what are the attributes of great content and how to effectively position such on your site and blog? I suggest that your content should be: Practical Provocative Insightful Interesting Entertaining Humorous Inspiring Counterintuitive Offered in various media formats Easy to share Succinct Irresistible to consume and go viral Enticing to take action Although these attributes are important for the …

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Where Are You Going? Raising the Barr Weekly Memo: Issue 169

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This week’s reflection point: To successfully market your business you need to review the positioning of your business. This hot topic is one that I am often asked to talk about. To help you assess the positioning of your company I prepared these key questions for you to review and answer: What is the purpose of your business and why does it exist? If you …

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Do You Have a Glossy Brochure? Raising the Barr Weekly Memo: Issue 168

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This week’s reflection point: Years ago, after submitting a proposal to one of our prospective clients, he notified me that they had elected to go with one of our competitors. I followed up several months later and discovered that they had a dreadful experience, that opened the door for us to engage in conversations again. He did eventually become a client of ours and in …

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