Through my exciting work, for almost a decade, with Dr. Alan Weiss, I have helped him create his digital web empire as well as enhance his marketing gravity wheel among many other remarkable mutual accomplishments. The original marketing wheel contained 17 spokes, which I have increased to 37, which greatly fit my purpose.
So here is what I want you to do: Take a look at the chart below and commit to select at least three items (spokes) that you feel passionate and are enthusiastic about, where you have a vast amount of knowledge and skills and where you know there is an audience searching for this or an audience you may create for this.
Once you select your chosen spokes, proceed by developing these products and services and then incorporate them into your site and marketing strategy. So for example, let’s say that you elected to develop a booklet as one of your three selected spokes. You then have several options to consider. First is to develop a brand new one after you select your topic and title. The other is to compile some of the best articles into one booklet. And finally you may want to include your best value-driven sound bytes, such as the ones perhaps you post on tweeter and then compile a booklet of your 100 best ideas as published on Twitter. Next, hire a designer to create your booklet and once you decide whether to charge for it or not, incorporate it into your site as both a hardcopy and digital download options.
Once you have created your first product, move into your next one and then the next one. Before you know it, your site will contain and provide amazing new value for your clients to benefit from. It is not complicated and all you have to do is start now. And lastly, thank you Richard for the idea for this article.
© Chad Barr 2010 All rights reserved.