We all work untold hours in our quest to excel in our businesses and improve the success of our clients. That takes focus. Given the intensity needed to increase productivity, I sometimes lose sight of my cheerful, comical side.

But I realize that much of what we accomplish in business can be viewed through a humorous lens.

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Under the Barr is the result of what happened when my team and I took a humorous approach to the serious side of business. Together with my design team, I’ve created this book that lets us all look at the world of business from a new angle. I hope it brings a smile to your face, provides a chuckle or two–and still helps you on your journey to achieving success.


“I wanted to tell you how much I am enjoying your eblasts and your use of cartooning.”


Richard Citrin, PhDCitrin Consulting

About the author

Chad Barr is an Internet marketing strategist with over 30 years of experience transforming businesses through technology innovation. He helps his global clients leverage the web to dramatically transform their businesses. His firm, The Chad Barr Group, is recognized as one of the leading strategic Internet development organization in the world.