What Should You Write About?

In a recent conversation I just had with my client we discussed what to write about. Here is what I suggested:

1. Issues your clients and prospective clients are facing
2. Issues the industry in general is facing
3. What’s being discussed in the media that allows you to present your contrarian view
4. Select a prospective client you would like to work with and discuss 3 things they are doing extremely well and 3 things they can do much better.

What are your thoughts? Where do you get the best of your ideas from?

© Chad Barr 2014. All Rights Reserved.