Raising the Barr Weekly Memo: Issue No. 52 Happy New Year Raising the Barr Weekly Memo: Issue No. 52

This week’s reflection point: It was one year ago that I launched this weekly newsletter. 52 times I have written my stories and ideas about strategies for life and business success. If each one of you only took one key idea from any of my newsletters, you have made a significant step towards increased success this past year. Consequently, if you start making small changes to help your clients and do so consistently over time, like water cutting stone, the...

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Raising the Barr Weekly Memo: Issue No. 50 The New Roads To You! Raising the Barr Weekly Memo: Issue No. 50

This week’s reflection point: A common question I am asked all the time is how to increase the traffic to the site. Here are my recommendations: Publish great content regularly and in a variety of formats. The longer you do this (longevity) the better exposure your site and content would have. Blog often on fresh and relevant topics that are of help to your clients. When people find your content valuable that will share with others which will cause your...

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Raising the Barr Weekly Memo: Issue No. 41 Components of Remarkable Content Raising the Barr Weekly Memo: Issue No. 41

This week’s reflection point: When you consume content such as an article, a video, an audio podcast or an eBook, what seems to grab your attention? Well, I am glad you ask. Let me share with you my top 10 key components to consider when creating remarkable content: Make it conversational, which then reveals your true voice, makes you unique and your content easier to consume. Incorporate provocative and contrarian thinking to challenge basic premises. Get audience to say: “I...

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Raising the Barr Weekly Memo: Issue No. 38 Too Much Information Raising the Barr Weekly Memo: Issue No. 38

This week’s reflection point: How often do you talk with individuals who seem to be in love with the sound of their own voice? They find it beneficial to share every fact known to them as they drone on and admire their own ideas. I love the use of the acronym TMI or Too Much Information. Unfortunately, it is often the recipient that suffers the consequences since the tendency to share too much information creates confusion, boredom, lack of focus...

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Raising the Barr Weekly Memo: Issue No. 35 Amazing Content Raising the Barr Weekly Memo: Issue No. 35

This week’s reflection point: I’ve been known to use the phrase “amazing content” when referring to the kind of content we all need to create. Many of my clients ask me to further articulate what I mean by this phrase. So here we go. Amazing content: Intrigues the recipient to want to read, listen or watch. Is delivered with passion, enthusiasm and excitement. Causes the recipient to say: “I never thought of it this way” or “I never knew that.”...

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Raising the Barr Weekly Memo: Issue No. 30 Reporting from NSA 2013 Raising the Barr Weekly Memo: Issue No. 30

This week’s reflection point: This week I had the pleasure of presenting two lectures at the National Speakers Association’s convention in Philadelphia. My topics were Digital Empire Creation and Million Dollar Web Presence. Here are a few of my key insights: People are hungry for pragmatic and helpful advice in a variety of media content – Develop yours. There is a lot of bad advice out there – Learn to discriminate and question what you read, hear and see. There...

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