Wasting Your Time on Social Media vs. Investing Time in Publishing

Drum roll, please: We now have a five-day week on a conventional 40-hour basis with about 13 hours engaged in what is somewhat inappropriately termed “social media.” I understand that those hours may well extend into evening or early morning time. On the basis of a 40-hour week, that’s 33 percent devoted to this stuff; but even on the basis of a 12-hour day, the percentage is 22 percent. If you were devoting less than half those 13 hours, say,...

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When and What to Blog?

Ever wonder how often you should blog and how to find ideas to blog about? Listen to this podcast and to Chad discussing these points by clicking the play arrow button below: © Chad Barr 2012. All rights reserved

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10 Items to Evaluate Before Investing In Your New Site

Entrepreneurs and organizations often times approach me with the request to help them put together a new web site. My reply is that they are thinking about it completely wrong and need to change their mindset. Here are the items to consider and assess: When asked to articulate what your strategy is? can you do it? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Paint...

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Which Domain Extension Should You Register?

When registering your domain name (URL) the one I recommend you secure, that is the most important and popular, is the one that ends with a .com extension. Assuming then that you have secured the .com extension, you are in great shape. However, you may want to also consider registering the following extensions: .net, .org, ,info, .biz and .us if you are in the US. For example, my blog name is hosted under www.ChadBarr.com which is registered and owned by...

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Creating a “sticky” web presence

Many people spend their resources and energy trying to attract visitors to their sites. That seems reasonable and achievable. However, there are two aspects to “site power” that often defeat site owners who are investing heavily to attract visitors. In fact, we have one word for it: retention. It’s insufficient to merely attract people, you need to retain them. Not for hours or days, but fore minutes and for repeats visits. We call this a “sticky” web presence, because people...

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