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What Do I Mean By “Content?”

Content creation is the lifeblood of your organization and the way you manifest new ideas. Here is what falls under the category of content when I discuss with my clients: Articles Position Papers Special Reports Checklists Newsletters Booklets eBooks Books Video Book Audio Recordings Video Recordings Workshops Online Repository Online Learning Online Community Web Copy Blog What are your thoughts on content creation and are …

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Chad Barr Interviewed by Richa Badami

From the Transformation Catalyst, Richa Badami’s web site: Never judge a book by it’s cover and never judge a man by his title. Chad Barr, although well known for his expertise in software and building Global Digital Empires also happens to be an incredible musician and guitarist. In this interview, Chad Barr discusses topics never before discussed, talking about his love for music, how to create success through …

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How To Create Effective Client Video Testimonials

One of the most effective ways to create credibility on the web is by showcasing your client testimonials through videos. When given the opportunity, I highly recommend you do so and even invest in a professional videographer. Here are my recommendations: Keep the testimonial short (preferably 90 seconds or less). If there is one key question you want your client answering it is: “What was …

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Podcast Openings

When recording podcasts here are some of my favorite openings: I am often times being asked…. Ever wonder…. Imagine…. Did you know that…. I was talking with a client of mine when she said…. Here is what I want you to do…. Let me now list the 7 top steps to success…. 82% of CRM solutions fail prior to…. My question for you: What are …

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Overcoming Writer’s Block

Are you suffering from writer’s block or a temporary brain freeze? Many I talk with admit to me that writing and publishing is challenging for them at times. This manifests itself not only when people feel they have nothing to say, but even when they do, their well runs dry. I have written before on how to develop new ideas but today I would like …

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What’s Your Purpose and Your Passion?

While attending Alan Weiss’s Million Dollar Club in St. Lucia a couple of years ago, one of our group members turn to me and said: “I figured out your purpose here on earth, Chad.” I realized that what is about to come out of his mouth better be good. He then said: “Your ability to quickly frame the issues and ask us provocative questions is …

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