Archimedes once said: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” With the right support and some smart leverage, we’re all capable of moving the world—both in our personal lives and our businesses. But I’ve come to realize that we also have an obligation to become that “lever” for our clients, propelling them to new heights of personal and professional growth.
Supporting clients isn’t just about delivering your product or service successfully. It’s about building strong, trusting relationships that transcend the simple transaction of buying and selling. Ultimately, we all have the responsibility to help our clients reach their goals and accomplish key achievements. The truth is that your clients’ personal goals are inextricably linked to their business objectives: The more success they have on a personal level, the stronger their success in business will be.
When entrepreneurs focus too much on delivering their services and products to clients, they often forget about their role in helping their clients grow. Here are three powerful questions to ask yourself to help you become the influential “lever” that gives your clients the game-changing support they need to advance:
- What am I doing to help my clients gain more customers? Commit yourself to making introductions for your clients on a regular basis, and act as a true connector to their potential clients.
- How am I promoting my clients’ businesses? Use your own platform to put your clients in the spotlight every now and then. Proactively promote and share your clients’ successes with your audience.
- Am I there for my clients when they truly need me? You might deliver your products and services right on time, but are you there when your clients need you most? Make yourself available to talk to your clients and give them advice when they ask for it—even if it’s not business-related.
In the spirit of elevating our clients, I’d like to share that my client Scott Wintrip recently released a remarkable book. You can hear all about it by listening to this podcast about Scott’s new book, High Velocity Hiring. I also encourage you to listen to this interview with Scott about his ground-breaking views on the new way to hire.
Are you fully committed to helping your clients achieve their full potential—both in business and in life? If not, it’s time to start proactively elevating your clients to reach new heights.
Get your copy of my latest new books available now on my Amazon’s author page.