Raising the Barr Weekly Memo: Issue 230 The Future of Experiential Marketing: Redux Raising the Barr Weekly Memo: Issue 230

I’ve said it before, and I’ll said it again: We’re on the cusp of being able to create truly unbelievable experiences for our customers through next-generation imagery, videos, 3-D, and virtual reality—or, what I like to call experiential marketing. And it’s not as far away as you might think. This week, I want to encourage you to think about all the ways in which experiential marketing will change the world as we know it. As consultants and entrepreneurs, it’s easy...

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Raising the Barr Weekly Memo: Issue 229 Debunking Web Presence Myths Raising the Barr Weekly Memo: Issue 229

In my work with clients, research and my observation, I’ve noticed a lot of bad advice and rhetoric leading to misinformation and the creation of cyber myths. Let me shatter them once and for all: Myth: The web is a safe place. Debunk: Cyber attacks have been on the increase and with it a growing community of evil doers out to cheat you out of your wealth or steal your identity. Partner with a trusted expert, who provides you with...

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Raising the Barr Weekly Memo: Issue 228 A Treasure Chest of Insights Raising the Barr Weekly Memo: Issue 228

After coaching one of my clients on the creation of powerful content this morning she concluded by saying that she needs to think about what content to create next. I asked her to share with me some of the items on her calendar for this week. “Extremely busy few days” she said. I asked her, of each appointment on her calendar that week, what is their most critical challenge. Without skipping a beat, she quickly shared a list of their...

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Raising the Barr Weekly Memo: Issue 227 Aren’t They Returning Your Calls? Raising the Barr Weekly Memo: Issue 227

During a lunch meeting I just had with my client, he shared with me his great frustration with several prospective clients not returning his calls or emails. What may have seemed to be a “hot” prospect at the time, has gone beyond cold and probably into frozen territory. So what may have caused a prospective client to go silent? I believe there are seven key reasons to consider: They are no longer interested in your offerings or have decided on...

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Raising the Barr Weekly Memo: Issue 226 What Are Your Rituals? Raising the Barr Weekly Memo: Issue 226

I was recently asked by one of my mentoring clients what are my success rituals. As I reflected on the question I’ve come to realize that repetitive behaviors performed over time often become a habit. That habit, if positively channeled, can then evolve into a ritual that would impact the quality of our life and success. It became apparent to me that when I am in control of my mornings, I am then able to set the productive and enjoyable...

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