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The Future of Experiential Marketing: Redux Raising the Barr Weekly Memo: Issue 230

may31-2017

I’ve said it before, and I’ll said it again: We’re on the cusp of being able to create truly unbelievable experiences for our customers through next-generation imagery, videos, 3-D, and virtual reality—or, what I like to call experiential marketing. And it’s not as far away as you might think. This week, I want to encourage you to think about all the ways in which experiential …

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Debunking Web Presence Myths Raising the Barr Weekly Memo: Issue 229

may24-2017

In my work with clients, research and my observation, I’ve noticed a lot of bad advice and rhetoric leading to misinformation and the creation of cyber myths. Let me shatter them once and for all: Myth: The web is a safe place. Debunk: Cyber attacks have been on the increase and with it a growing community of evil doers out to cheat you out of …

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A Treasure Chest of Insights Raising the Barr Weekly Memo: Issue 228

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After coaching one of my clients on the creation of powerful content this morning she concluded by saying that she needs to think about what content to create next. I asked her to share with me some of the items on her calendar for this week. “Extremely busy few days” she said. I asked her, of each appointment on her calendar that week, what is …

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Aren’t They Returning Your Calls? Raising the Barr Weekly Memo: Issue 227

may10-2017

During a lunch meeting I just had with my client, he shared with me his great frustration with several prospective clients not returning his calls or emails. What may have seemed to be a “hot” prospect at the time, has gone beyond cold and probably into frozen territory. So what may have caused a prospective client to go silent? I believe there are seven key …

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What Are Your Rituals? Raising the Barr Weekly Memo: Issue 226

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I was recently asked by one of my mentoring clients what are my success rituals. As I reflected on the question I’ve come to realize that repetitive behaviors performed over time often become a habit. That habit, if positively channeled, can then evolve into a ritual that would impact the quality of our life and success. It became apparent to me that when I am …

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