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How Provocative Are You? Raising the Barr Weekly Memo: Issue 216

feb22-2017

One of my biggest pet peeves is boring content especially when presented by smart thinkers. My simplest gauge used to measure the impact of such content is whether my reaction falls under the category of “boring” or “so what?” vs. “wow!”, “this is profound” or “I never thought about it this way.” Over the years, I suggested that in order to increase your audience interest …

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Do Your Photos Lie? Why They Should Always Tell the Truth Raising the Barr Weekly Memo: Issue 215

Objects-May-Appear-Different-Than-They-Are

What does your business have in common with online dating? As it turns out, quite a lot. In both situations, the images you post can make all the difference between a great connection or a really sour interaction. Posting misleading photos on dating websites—like that glamour shot from 1997 that shows you 20 years younger and 20 pounds lighter—will only hurt you when the actual …

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Do You Offer a Concierge Service? Raising the Barr Weekly Memo: Issue 214

feb8-2017

When was the last time you received the royal treatment? Moreover, don’t you love it when you are given the red-carpet experience? Of course you do. We all like to feel special and receive that special touch. No matter what your product and service offerings are, you can easily incorporate this concept in your business and delight your clients. One of the ideas I have …

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Have You Squeezed Them Lately? Raising the Barr Weekly Memo: Issue 213

SqueezePage

One of the most effective ways of staying in touch with your clients and grow your business is by emailing them your insights, engaging them in stimulating conversations and recommending various valuable offers. The key challenge is how to attract new followers to provide you with their email address so you may stay in touch with them and turn them into raving clients. Squeeze pages …

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