Raising the Barr Weekly Memo: Issue 169 Where Are You Going? Raising the Barr Weekly Memo: Issue 169

This week’s reflection point: To successfully market your business you need to review the positioning of your business. This hot topic is one that I am often asked to talk about. To help you assess the positioning of your company I prepared these key questions for you to review and answer: What is the purpose of your business and why does it exist? If you fast forward a year or two into the future, how would you paint the success...

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Raising the Barr Weekly Memo: Issue 168 Do You Have a Glossy Brochure? Raising the Barr Weekly Memo: Issue 168

This week’s reflection point: Years ago, after submitting a proposal to one of our prospective clients, he notified me that they had elected to go with one of our competitors. I followed up several months later and discovered that they had a dreadful experience, that opened the door for us to engage in conversations again. He did eventually become a client of ours and in a subsequent conversation I asked him what was the reason he originally selected our competitor....

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Raising the Barr Weekly Memo: Issue 167 Start Mind-Mapping Your Business Success Raising the Barr Weekly Memo: Issue 167

This week’s reflection point: Today’s newsletter comes to you from Los Angeles, where I’m presenting at Alan Weiss’s Million Dollar Consulting® Convention. Surrounded by thought leaders, I’ve spent the morning exchanging ideas with my fellow presenters. I just had breakfast with my good friend Bruce Turkel, a branding expert, who shared with me an incredibly intriguing concept: Crafting and presenting your keynote presentation by leveraging mind maps. While most of us take notes or write lists, Bruce often draws a...

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Raising the Barr Weekly Memo: Issue 166 What’s Your Content Schedule? Raising the Barr Weekly Memo: Issue 166

This week’s reflection point: Several months ago we started working on an exciting project with one of our clients, Rich Houcek, President of Soar with Eagles. Shortly after we began our collaboration on the content and products creation, Rick said to me, “I want to raise the bar and start creating a new product each month!” Although I have many clients creating large amounts of outstanding content, this was the first time one of them wanted to create one product...

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Raising the Barr Weekly Memo: Issue 165 The Business Silent Killer Raising the Barr Weekly Memo: Issue 165

This Week’s reflection point: Last year, prior to the launch of our new The Chad Barr Group web presence, a colleague shared with me that although he loves the work our company does for our clients, he would not do business with me based on the look of my current web presence. I realized that by immersing ourselves into servicing our clients I had neglected my own web presence. Vowing to not hear that comment again, I immediately engaged my...

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