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The New Oxford Dictionary Raising the Barr Weekly Memo: Issue 143

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This week’s reflection point: Do the acronyms: BRB, LOL, IMHO, CYL, or IDK, seem familiar to you? When it comes to web acronyms, or Internet jargon, how hip are you? I’ve noticed the popularity of such acronyms growing significantly over the years where one may probably need a special dictionary to interpret incoming messages. I suspect the trend started years ago with the invention of …

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A 2nd Chance Raising the Barr Weekly Memo: Issue 142

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This week’s reflection point: This is the time of year when I celebrate the Jewish New Year and the days of Awe. Today is Yom Kippur, (Day of Atonement), the holiest of days. It is the day that we ask for forgiveness for past wrong doings, to our family and friends, and we are also given the chance to reflect on our past year, and …

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Beyond Content: It’s Time for Experiential Marketing Raising the Barr Weekly Memo: Issue 141

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This week’s reflection point: It’s widely known that content marketing is critical to business success. But in this day and age, creating valuable, relevant content for your target audience isn’t the only marketing strategy you need. You must also give your audience an authentic experience—and you can do this with experiential marketing. Experiential marketing enables your customers to truly experience your brand, your product, or …

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Attributes of a Dream Team Raising the Barr Weekly Memo: Issue 140

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From left: Adi Beeri, Chad Barr, Lihi BZ This week’s reflection point: I just arrived in Dublin for a business meeting after a fabulous week in Israel spent visiting and reuniting with family and friends. A huge highlight was my face-to-face meeting, (coffee and cake) with the Israeli division of our creative team. It’s clear to me that I could not have achieved our incredible …

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The Marketing “It” Factor Raising the Barr Weekly Memo: Issue 139

This week’s reflection point: What’s the key to a successful business? Some might say it’s a solid business strategy, a strong financial plan, or even a team of excellent people. Others will tell you it’s effective leadership or huge demand for the product or service. While each of these components is important, the truth is that marketing trumps them all. That’s right: marketing. Far too …

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