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Finding The Balance Raising the Barr Weekly Memo: Issue No. 82

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Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I love obtaining new gadgets and technologies as much as I love inventing and creating new offerings for us and for our …

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Web Presence Myths Raising the Barr Weekly Memo: Issue No. 81

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Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting …

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Exponential Exposure Raising the Barr Weekly Memo: Issue No. 80

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Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Many I talk with struggle to find effective ways to get in front of potential clients. The answers may be simpler than …

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Free or Fee? Raising the Barr Weekly Memo: Issue No. 79

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  This week’s reflection point: So you’ve just created a valuable eBook that you are about to offer to your clients. Should you charge for it or provide it for free? The answer is quite simple. If the key objective is to leverage the eBook for marketing purpose, then I recommend you offer it for free. On the other hand, if the objective is to …

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Close With a Bang Raising the Barr Weekly Memo: Issue No. 78

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  This week’s reflection point: Last week I discussed the importance of powerful openings to draw audience attention to your content and I provided several examples. Today, I am going to discuss the importance of powerful closings. I see the closing as the way to: Summarize the essence of your piece while connecting to the opening in a rousing and memorable way. Provoke your audience …

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