Do You Know Your Own Content?

I am amazed (and not pleasantly) at how many so-called “experts” I meet, are unable to answer simple questions about their own business and expertise. Let me give you some examples. Say you are a sales consultant and and expert and I were to ask you the following five questions: What is the most common challenge your clients are facing and can you give me three ways of resolving such challenge? Why is it a huge mistake to promote your...

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