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Marketing Master Practices

Here is a partial list, from my new upcoming book, of five marketing master practices that I see quite often: 1.     Leveraging your sites and technology to increase your credibility. 2.     Incorporating the accelerant curve in your overall strategy of products creation. 3.     Recognizing that your site is the ultimate repository of your remarkable intellectual property. 4.     Effectively leveraging social media platforms and connections to …

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New Site – www.AllAccessGroup.com

I am delighted to announce the new site we’ve launched of Kelli Richards, President & CEO of The All Access Group, located in California. Kelli’s focus is on creating connections across music, entertainment and technology. What I like about this site: World-class design and navigation to help Kelli strengthen her thought leadership and brand. Outstanding content in the form of articles, podcasts on site and …

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Marketing Mishaps

Here is a partial list, from my new upcoming book, of five marketing mishaps that I see quite often: 1.     Using a link that takes the visitor to your home page and not to a targeted landing page. This is a huge mistake. Instead, formulate unique pages that are clear to understand with effective calls to action and direct your visitor there. 2.     Not attempting …

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Chad Barr Interviews Gail Goodman, CEO, Constant Contact

This is a rare interview I have just conducted with Gail Goodman who is the bright, innovative and visionary CEO of Constant Contact, the email and event marketing giant. We discussed topics such as growing your business, strengthening your brand, leveraging creative technologies, the Internet and social media. You’ll here...

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Have You Shopped Your Own Business Lately?

I have recently started to contact some of today’s most successful and well-known global thought leaders for a one day event I am planning on organizing. I have to admit that, for me, this has been an interesting experience. I was impressed with the direct and quick response from quite…

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How Provocative Is Your Content?

Years ago when Chad first started to use Facebook, he asked this question on his Facebook wall: “Is anyone seriously reading or even paying attention to these silly status messages?” A few minutes later, his nephew from Australia replied: “That is what we live for!” Although probably a humorous but…

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The Seven Rules of Authorship

Here are our first three of seven rules for writing a newsletter, but they can also apply in large part blog posts, articles, booklets, and so forth. Rule #1: Tell them what they need to know, not everything that you know. Most writing is far too prolix and verbosity has…

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Creating a “sticky” web presence

Many people spend their resources and energy trying to attract visitors to their sites. That seems reasonable and achievable. However, there are two aspects to “site power” that often defeat site owners who are investing heavily to attract visitors. In fact, we have one word for it: retention. It’s insufficient…

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