Requesting Testimonials – When and How?

One of the most effective ways of creating credibility on the web is through endorsements of others or clients testimonials. The reasoning behind this is quite simple; If I were to tell you how great my organization is, you may perceive it flamboyant, unlikely or perhaps even hyped. Yet if my client were to tell you the amazing results they’ve received by working with us, that is a proof! For testimonials to be most effective, they should focus on dramatic...

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