In London This Week

Got on the Continental Saturday morning early flight from Cleveland to Newark and then continuing to London.  The comfortable Business First accommodation allowed me to relax, listen to my favorite iPhone music (about 8000 selections to choose from), catch up on my reading and continue my preparation for the New Product Experience I am conducting with Alan Weiss next week in Rhode Island. This week in London is going to be an outstanding week as five of my very close...

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How Quickly Do You Respond To Your Web Inquiries?

My wife is exploring various fitness facilities in the area . She contacted one of the popular locations via their web site and requested a visit to review their place. Almost two weeks later, she finally received an email from one of their representatives. My wife wrote back saying that it’s been awhile since her inquiry and she has already joined another fitness facility. Here was their reply: “I am sorry to here that, we have been very busy for...

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Leveraging Social Media in Your Busines – Should You?

I have recently received the catalog from Johnston & Murphy which does have some nice selections I must admit. What also caught my attention was actually the back cover which I scanned below. Notice how they promote their page on facebook with the enticement of finding exclusive offers and news. Are you leveraging the various aspects of social media such as facebook, LinkedIn, Twitter and others to communicate with your clients?  You should. Are you providing exclusive offers and news...

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