Practical Application To My Watch Shopping Story

Feb142008

Earlier I posted What have you bought for me lately story here on my blog. My good friend, Tom Breur, Principal of XLNT Consulting in the Netherlands was quick to point out the following fascinating facts. Here is what Tom emailed me and I am publishing it here with his permission. Thanks Tom. That story actually serves multiple purposes, depending on which point I am making. World wide, about 100 Million transactions per day, 50 Billion transaction per year are...

Watch Out. Someone May Be Spamming Your Registration Page

Feb122008

Here is an example of web site from Poole Resources that unfortunately was not a project my company worked on. Part of the strategy of this web site was an attempt to incorporate and build an online community attracting the company’s customers to interact with each other and the owner of the company. The attempt was not only a failure but it is actually a continuing disaster. Let me explain: Below is the screen capture of the home page. Notice...

What Have You Bought for Me Lately?

Feb112008

It was almost 10PM and I was standing there at the Tel Aviv airport in Israel waiting for the announcement that my flight to the US is boarding. So in order to kill some time I decided to visit the beautiful, duty free, H. Stern jewelry store. “You sure have a great taste” said the lovely sales lady, commenting on the gorgeous bracelet I was looking at. “Thank you” I said. “For a special lady I assume?” she asked. “My...

New Site Launch – www.InfluencingOptions.com

Feb82008

I am thrilled to announce the new site we have developed for our dear client, a great friend and colleague, Libby Wagner, President of Influencing Options. Libby and the many trainers associated with her company have been focusing on helping organizations develop the proper influencing skills, reduce conflicts, increase market share and improve performance, trust, morale and retention. I encourage you to check out her new web site and explore this very smart individual with a great commitment, passion and...

How To Market Your Blog – The Basics

Feb72008

Early this week I submitted a proposal (among several others) to a prospect interested in our web site development. Shortly after I sent the proposal the prospect emailed me and asked me to further articulate what I mean in the proposal by suggesting to incorporate strong call-to-action techniques on all site pages. I thanked the prospect and suggested the answer is clearly articulated in a previous post on my blog: “what’s your call to action” and I then suggested they...

How Often Should I Post On My Blog?

Feb62008

A question was asked on one of the online forums we implemented and I help moderate: “How often does one need to add a new entry to a blog? How long or short should a typical entry be?” Here is my answer: This is one of the topics I study, track, research, write about, consult others and help develop. So let me share my bias with you. I am writing an article for my blog with the title of: “The...

New Blog Launch – www.MichaelHarrison.com.au

Feb22008

I am so pleased to welcome our new client from down under, Michael Harrison who runs his successful consulting company, Strategies + Plus in North Adelaide, Australia. Michael focuses on helping business owners and executives to grow their business and increase their profits. He is a fascinating thought leader with an impressive background. Click here, to visit his new blog we have just implemented and launched. (Click image to enlarge)