Latest Newsletter Now Available

Our latest newsletter is now available for publication. It features my article: Can you hear me now? Can you see me now? – Listen and watch your text come to life which focuses on leveraging podcasts in augment your text and marketing messages. It also features our guest contributor , Linda Popky, President of L2M Associates and her article: Planting the Seeds of Success: Why Marketing in a Down Time Helps Business Turn Up. Enjoy, Chad

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Once They Are Gone, It May Be Forever

When visiting web sites, how often do you click on a link which takes you to another site? Probably quite often you would answer since this is the basic foundation to how the world of the Internet works. But when clicking on that link, does the next page open in the same browser window or a new one? Make sure your web master does the following: When developing the navigation for your site, all available links within your own site...

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Increasing Business Opportunities

I believe that we have more control of impacting our destiny and creating success than chance or luck has to do with it. Here are three ideas that have been instrumental in impacting mine: Opportunities are all around us, we just have to learn to pay better attention to them. If you don’t ask the answer is always NO. When serendipity takes place, I seize the opportunity to create additional serendipity.

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What You See Is What You Get … Not Always

WYSIWYG – This popular acronym (pronounced “wiz-ee-wig”) has become popular when screen graphic presentations become virtually identical to those when printing or displaying them on the web. For example, the way you design your screen graphic presentation in a word document will be identical if printed or published to the web. I would however like to caution you that a serious issue might exist distorting your web site and creating what I call the WYSINAWYG syndrome. “What you see is...

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Your Customers And Competitors May Be Listening

What You Say Online May Damage Your Credibility As I write on this quite often, blogs are a powerful tool to enable you to rapidly publish content about you and your company. If done well, they can add tremendous credibility for your organization and create an online dialog between you and your customers. However, I would also like to caution you that if in the wrong hands, blogs might become a competitive advantage for your competitors. We use Constant Contact...

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New Stories Revealed At Your Fingertips

I just came across a site loaded with interesting content and terrific value. Another creative idea from Guy Kawasaki, innovative author, writer and entrepreneur. Click on this link www.alltop.com a site, which collects all the top stories on the web and organizes them in logical categories. It is like having your own table of contents to your favorite topics. (Click on image to enlarge)

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Success Or Death? It’s Your choice

The large amount of people who smoke in Israel is unfortunately alarming. Although I do not have the statistical evidence to substantiate my claim, ubiquitous smokers are strong enough anecdotal evidence. Here is a picture from the duty-free store in the Tel-Aviv airport proving the unfortunate popularity of cigarettes. Tremendous amount of real estate is taken with beautifully displayed, almost candy-like, stacked cartons of cigarettes. What intrigued me further was the fact that each carton had huge letters and fonts...

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How Much Intellectual Property Should You Give Away?

How much should you share with potential clients when meeting with them and especially in your writing and on the web? I hear this question quite often and for years I was not a huge fan of “giving” away our IP and wisdom. Here is my belief now: If you think you are giving too much of it away, you are on the right track. Your clients will wonder if this is how much “free” advice you give them prior...

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Email Intrusion 101 – Adding Names To Your Distribution List

The second most successful outcome of a newsletter strategy is to increase your email distribution list. The first of course is to increase your business with new orders and new projects. I’ve written on this topic extensively in my articles section on my web site as well as here on this blog. Checkout my previous article: How to grow your email distribution list for a good place to start. The best and most ethical practice is when visitors add themselves...

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Technology Guru Chad Barr Intreviews Million Dollar Consulting Guru Alan Weiss (podcast)

This week, I had the great opportunity of interviewing Dr. Alan Weiss. Also known as The Rock Star of Consulting, The Contrarian and The Consultants’ Consultant among other impressive brands. Alan is truly an amazing person who leads a life of great success and inspiration to many of us. I met him about six years ago and have worked closely with him ever since. His impact on my business and my life has been absolutely remarkable. Several years ago I...

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