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Balancing Work and Pleasure

When browsing recently through my digital pictures album I came across some pictures I took while visiting San Francisco when speaking at the Odd Couple marketing for speakers workshop. It reminded me not only of the fabulous time I had with my friends Alan Weiss and Patricia Fripp but it also reminded me of how much I enjoy mixing work and pleasure to the point …

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New Blog Launch – www.RabbiDenker.com

In anticipation of the upcoming Jewish High holidays, I am honored to have my firm work on the new blog we’ve just launched for Rabbi Steven Denker of Temple Emanu El in Cleveland, Ohio. The focus of Rabbi Denker’s blog is:  To share his “take” on the affairs of the Jewish people and all humanity through the lens of Jewish Tradition and from his vantage …

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How To Generate Leads

Here are ways to develop interest in your organization and have your target customers contact you: 1. Start speaking professionally, deliver your expertise and talk about how to improve your clients business with web strategies. 2. Add testimonials and clients list to your web site. 3. Start a monthly electronic newsletter and deliver genuine value to your target audience. 4. Write and publish your intellectual …

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Top 7 Effective Marketing Methods

Although it depends on your industry, below are my top seven effective marketing choices: 1. Public speaking and/or speaking in webinars 2. Publish your intellectual property in print and the web and often 3. Search Engine Optimization and Paid advertising 4. Leverage social networking especially online communities 5. Blog and comment on others’ blog 6. Publish a book 7. Create a valuable electronic newsletter

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The Blah Factor

The blah factor is my fancy technical term to describe web sites (not blogs) that have way too much text on their home page. I came across the site below and am depicting it as an illustration of the ubiquitous nature of this problem on the web. During my speaking engagements I often compare and show effective home pages to highway billboards and/or the front …

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Selling Online – Why Should You?

1. It provides another serious and viable option to traditional marketing, which is already and successfully being utilized by the vast majority of organizations. 2. It enables individuals (Customers, suppliers, your staff) to interact with each other, share their experiences of using the products and services, create additional exposure and buzz. 3. It is often quick and rapid to implement. 4. It is often quite …

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