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What’s your call to action?

The way to increase the chances that your web visitors receive the value from your site and contact you is through your call to action. Each page must have a defined call to action or multiples. Here are some you may want to include on your sites and newsletters: Contact us (call /email / fax) Sign up today Join our mailing list Purchase product / …

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Keywords selection and implementation

Improving your ranking in the various search engines has much to do with your keywords utilization. Keep the following in mind: 1. Select the ones people search for 2. Place near the top & rest of page 3. Place in “H” heading tags 4. Use in bold and italic 5. Place into bullet lists 6. Repeat on page < 10% 7. Links on your site …

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Optimizing your site – What are the successful components?

Below are 10 components to include in your site strategy to improve search engines ranking: 1. Useful, valuable, Content rich 2. Keywords selection 3. Title (40 – 60 char) 4. Description meta tag (up to 250 char) 5. Keywords meta tag (up to 12 words) 6. Site map 7. More text less graphics and use ALT tag in existing graphics 8. Genuine links to your …

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